A Design Sprint with The SIX
… is a structured problem-solving process that allows our clients to make decisions with confidence, supported by real user insights.
During our design sprint workshops, which can be scaled from 3-5 days depending on the nature of the problem to be addressed, we align stakeholders around a defined challenge and rapidly prototype and test realistic solutions with real users.
We leverage a combination of design thinking methods with Google-Ventures style design sprints and business innovation canvases to create a unique and differentiated approach. We have found in our experience that no one method alone can solve Design for Business opportunities and therefore we curate an approach for each partner we co-create with.
When to use Design Sprints
Design sprints are a problem-solving tool. Any product, process or business problem can be explored with a sprint where the best ideas can be tested and validated.
Sprints are particularly effective when the challenge you’re trying to solve:
Is High Stakes
Significantly impacts brand or bottom line
Complex solution and stakeholder landscape
Massive investment of time, money, or effort
Has Inescapable Deadlines
Requires upfront alignment of cross-functional stakeholders
Colossal consequences for missing deadlines
A high quality solution is table-stakes
Not Progressing Forward
Momentum and inspiration are dissipating
Just can’t get started and lost in the details
Overwhelmed with failure fatigue
What does a typical 5-Day Design Sprint look like?
Frame the challenge and define the success criteria
Map the user experience and identify where to focus
What’s so different about the Sprint approach?
Before the Design Sprint
A design sprint must have a DECIDER, someone who has money, power, and/or influence to drive the solution forward.
A successful design sprint CANNOT begin without a clearly defined and materially important challenge.
We generally recommend a period of ‘just enough research’, usually one to two weeks, before the design sprint begins to understand the business and customer context. During that period, we focus on:
Our work is human centered focusing on identifying the real needs of the people who will ultimately adopt the solution and the solution’s potential impact on your business ecosystem.
After the Design Sprint
We help your team develop an action plan and roadmap to sell the solution concept internally and move rapidly into development:
Capture the outcomes of the sprint in a Sprint Summary, Product Backlog or Business Requirements Document
Integrate user feedback and iterate the proposed solution based on findings uncovered while testing the prototype
Fully explore the technical feasibility and business viability of the proposed solution through feasibility assessments or comprehensive value analyses
Time to Decision
Time to Market
Time to Value
Brand and Loyalty
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